Saturday, June 23, 2012

Social Media and Community Engagement Manager at Blizzard (Irvine, California, United States)

The community & eSports department at Blizzard Entertainment is seeking a manager to provide leadership and direction to the community engagement team in the social web space. This critical leadership role will help Blizzard Entertainment?s community and eSports department in the management of building a strong community engagement around Blizzard Entertainment?s family of games.

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The ideal candidate is an independent, self-motivated leader with a proven track record of vast scale community engagement and social web management in the entertainment industry, proactively identifying key strategies, anticipating business needs, and implementing solutions across the organization. This person must have strong personnel management, motivational skills, and must be able to work within budget while still building the best possible relationship between Blizzard Entertainment and its communities. The social media and community engagement manager will work in close partnership with:

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?????? The senior manager, global community and eSports to interface with our global offices, streamline content pipelines and localization processes, and develop our community engagement plans globally.

?????? The community manager of each individual franchise, to provide them with the engagement resources and social plans needed to support the respective communities.

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The social media and community engagement manager will also work closely with different teams, such as global community operations, eSports, public relations (PR), events, marketing, web, and production. The social media and community engagement manager reports into the director, global community & eSports.

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Responsibilities

  • Oversee the design and execution of all of our social web and community engagement programs, initiatives, and promotions, in conjunction with the other game specific community managers.
  • Develop Blizzard Entertainment?s social media strategy, internal policies, and training.
  • Develop and maintain the department?s outsourcing strategy, running the social media RFP?s, and maintaining the relationships with vendors and agencies.
  • Work in close partnership with our global operations teams to interface with our regional offices, and develop our community engagement plans globally.
  • Provide direction, planning, and guidance to our community publishing efforts.
  • Represent the voice of our players in all internal conversations to guarantee they are heard and they're playing an active role in Blizzard Entertainment's decision making processes.
  • Stimulate the conversation across all departments regarding Blizzard Entertainment's community strategy, and the development of a clear and healthy relationship with our communities.
  • Build consensus and visibility in the program design process for key stakeholders across the organization and globally.
  • Manage the community web tools creation priority list
  • Partner with the other components of Blizzard Entertainment's publishing and engagement efforts, such as public relations (PR), marketing, production, web, and customer support.
  • Oversee the maintenance of all content pipelines for our blogs and social media outlets.
  • Develop and distribute management level reports in support of business reviews.

Requirements

  • A minimum of 5 years? experience in managing a major gaming, entertainment, or technology blog / web publishing outlet
  • A minimum of 5 years? brand community management experience
  • Proven experience in social web outreach and promotions on Facebook and Twitter
  • Bachelor's degree in marketing or equivalent work experience
  • Excellent written communicationExtensive experience of Blizzard Entertainment brands and their community
  • Strategic thinker with strong leadership, management, and communication skills
  • Extremely detail-oriented, and driven to consistently meet deadlines
  • Able to organize thoughts, and make decisions under time constraints and a full work load
  • Able to interface effectively with both gamers and business people
  • Passionate player of video games, particularly Blizzard Entertainment games
  • Able to travel, including occasional international travel

Pluses

  • Existing strong personal network within Blizzard Entertainment's brand communities

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